Meeting the legal requirements of the Equality Act can also have business benefits, such as avoiding legal costs. “Understanding the act helps protect businesses from potential claims for failure to uphold their statutory obligations, which can lead to costly legal proceedings,” says Beckett. “The financial and reputational impacts of these claims are more significantly felt by smaller businesses with less available time and resources to commit to handling them.”
Positive action on equality can also result in greater profitability. Removing stigma, bias and negative working conditions can improve staff performance.
“Where a business promotes individual rights and provides a safe environment, there will be more positive outcomes for all employees. Committed, engaged staff tend to be more motivated, providing better performance outcomes, including, but not limited to, productivity and innovation,” says Beckett. “In an inclusive and diverse workforce where employees feel valued, they are far more likely to share their views, experiences and insights, which is beneficial for a company looking to cater to a more diverse customer base.”
By extension, proactive workplace policies that promote people’s rights to an inclusive working environment will help SMEs attract and retain the best talent.
“The principles outlined in the Equality Act are relevant at all stages of the employee life cycle, from recruitment practices to determining pay and benefits, implementing training, and opportunities for development,” says Beckett. “By understanding these principles, businesses benefit from engaged and motivated employees and applicants who are selected for opportunities fairly, based on skill, experience and potential. This goes a long way in establishing a reputation as an attractive employer.”
With environmental, social and governance (ESG) issues coming under greater public scrutiny, transparently promoting equality can help bolster a business’s reputation both in the local community and the wider marketplace.
“A business known for not safeguarding human rights runs the risk of damaging its reputation with negative publicity, potentially hitting sales performance or damaging relationships with stakeholders,” warns Beckett. “This may limit the ability to develop or upscale the business into the wider marketplace or break into more diverse markets.”