Defra has not yet announced what reductions will apply beyond 2024, so AHDB have assumed a straight-line reduction to zero beyond 2024.
The second element of the Farm Business Review is the Business Resilience Assessment. This self-assessment helps rate key business areas, identifying strengths and areas for development and improvement.
The Business Resilience Assessment is based on characteristics that set the highest-performing farms apart from the rest. AHDB’s Horizon report research found that, regardless of sector or farm size, the top 25% of performers work hard to:
minimise overhead costs
set goals and budgets
compare with others and gather information
understand the market
focus on detail
have a mindset for change and innovation
continually improve people management
specialise
Lastly, the KPI Express Calculator helps businesses understand costs, since comparing performance helps businesses become profitable and sustainable. Its detailed approach might not be the natural place for some farmers to begin, but it is worthwhile, nonetheless.
Chamberlayne says that simple key performance indicators (KPIs) that build from uncomplicated, ready-to-hand data are the best place to start. They should lead to a change in farm performance, resulting in increased resilience across the industry and reductions in environmental impacts.
“Our ultimate ambition is to create a suite of KPIs that are accessible and consistent for the whole industry to use. KPIs enabling you to progress from any point, starting where you feel most comfortable, where you have data for, and [what] you are interested [in],” she explains.
Specifically, it aims to:
Support businesses to start benchmarking at an entry level: Collecting the right data and adding context can build confidence in datasets that are already familiar.
Help farms adopt further KPIs to move through the benchmarking levels: Using new data or doing more with existing data can help build a more informed picture of performance and how different areas link.
Engage with top performers. Delving into the detail helps apply insight and purpose, allowing farmers to make decisions in a strategic way.
Create accessible and consistent data that is familiar and easily accessible from farm business accounts or farm management software.
There are many potential indicators and metrics that can quickly cause confusion, frustration and lead to a lack of use. AHDB is keen to keep the KPIs simple while still being able to benchmark an entire business, which is why it has spent 12 months refining the KPIs, based on feedback and data from industry experts and farmers.
The result is a refined KPI Express element of the Farm Business Review tool, used and tested, along with KPIs with farmers’ real data.